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A workforce skills crisis faces U.S. aviation manufacturers, the nation’s last major stronghold of manufacturing. They desperately need employees to fill crucial open positions in order to grow and maintain our global aviation leadership. While this may sound like good … (more…)
It’s time to talk safety. Channels that offer actual-user communication are a good place to start. Face-to-face events, online forums and social media can help expand the conversation. People seek insight from other people in the know. There’s no better … (more…)
In the 20 years I’ve been at Greteman Group, I’ve been a part of designing and coding more websites than I can count. And I can say without hesitation that it becomes more of a pain in the ass with … (more…)
Does private aviation make you successful? No. But it propels the dreams of successful people. People like Austrian racing legend Niki Lauda. Rush, Ron Howard’s movie about the three-time Formula One world champion, opens in September. Every time I see … (more…)
At your next airshow, why merely Tweet and tell when you can video and show? Twitter’s Vine, with its easily shared 6-second videos, has been around about a year, while Facebook’s Instagram videos debuted just last week. So which one … (more…)
Sonia Greteman 06.25.13 Aviation
A recent ceremony in Wichita celebrated progress on the new Mid-Continent Airport terminal, which will finally give travelers a first impression that lives up to the name: Air Capital of the World. No other place on the planet has been … (more…)
Ashley Bowen Cook 06.11.13 Aviation
You might call it Baby BACE. Or NBAA Junior. But the NBAA Regional Forum – held last week in White Plains, NY – offers advantages that set it apart from the big show next October. More than 2,000 attended, a … (more…)
For anyone without access to privation aviation, it just got easier to wing your way into Wichita. You might think the Air Capital of the World would have some of the best connections, well, in the world, but that hasn’t … (more…)
As in Virtual Business Aviation Convention and Exposition. While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show. Take … (more…)
Media relations is a lot like flying an aircraft. Much of the time it’s routine. You go down your checklist. Gather your facts. Craft your message. Secure necessary approvals. Release, monitor and respond as needed. Other times, like a pilot … (more…)