Picture big smiles. Welcoming hugs. And boundless enthusiasm. The biggest takeaway of the 23rd NBAA Schedulers & Dispatchers Conference has to be the vibe. This conference quite possibly brings together the friendliest, most welcoming group of aviation professionals from around … (more…)

With all the new apps and digital solutions hitting the market daily (if not hourly), you may be giving less attention to one of your best interactive marketing options: email. Make sure you’re getting the most out of your next … (more…)

Self-help counselors tell us to set happiness expectations for the day, because that mindset – anticipating good things to come our way – becomes self-fulfilling. We encourage those in business aviation to adopt that philosophy for 2013. While we cannot will aircraft sales into being, we can approach every challenge with a solutions orientation. (more…)

In December, our center-of-the-U.S.-based agency bustles like the North Pole. Designers and writers wrapping up last-minute ecards. Production staff overseeing 3-D mailers coming off the press. Account executives making lists and checking them twice.

You, no doubt, have already begun receiving holiday wishes in every conceivable form. As they cross your desk – or computer – or smartphone, think about those that cause you to pause. That warrant a bit more of your attention. What makes you choose those you display, forward to others, share on Facebook, slip into your briefcase to take home – or toss into the trash? (more…)

Social media has quickly become a go-to method for many B2B and B2C communications. These fun infographics highlight just how much.

In the past few years, social media usage doubled and daily users quadrupled. Most people now surf the web while they watch TV. It’s interesting to note that 10% go to a TV show’s website while they’re watching the program, reinforcing that committed fans can never get enough. Oh, and almost 30% check out the latest on Facebook while watching TV. (more…)

Business aviation turns its focus to Dubai as the 2012 Middle East Business Aviation event prepares to open. More than 7,000 visitors are projected to attend this show – MEBA’s fifth. The three-day event takes place December 11-13 at a new location, Al Maktoum International Airport – Dubai World Center. The show promises many other firsts – from a first-ever dedicated U.S. Pavilion to the launch of new focus areas: helicopters, business airports and VIP interiors. (more…)

Lets start with the obvious – your website needs to play nice with the audience viewing it. That’s the website’s job. Because if your site is difficult to use or hard to see, your audience will leave. Which is bad. You already know this, but what you might not know is that more and more people are exclusively viewing websites on devices other than desktop computers. (more…)

For better or worse, the 2012 U.S. election is in the books. Whether you favored one candidate or were simply an interested observer, the one sure thing is that you weren’t certain of the outcome until the actual returns rolled in.

The predictions were all over the board. Mitt Romney supporters, including such luminaries as Karl Rove, cited reputable pollsters who predicted his victory – some going so far as to forecast a landslide. Obama supporters, likewise. And we’re not talking in-house Republican or Democratic polling. (more…)

Al Ueltschi knew there is simply no substitute for being the best. Our hats are off to him, and our hearts are heavy for his friends and family – including the entire worldwide FlightSafety family. Al Ueltschi has touched down for his final landing. It was a magnificent flight. (more…)

A little over four months ago, we launched our new responsive design website. It was a good move. It’s led to more mobile traffic. Analytics tell the story.

In September 2010, 4% of total visits were from mobile devices. One year later, the number had doubled to 8%. By September 2012, it had risen to 11%. In addition to increasing the number of visits, we saw a 50% rise in the time spent on the site between 2010 and 2011, and an astonishing 100% increase between 2010 and 2012. (more…)