Our community’s beloved and bountiful botanical gardens serve as a verdant oasis. Botanicafiles assembled today for the unveiling of the next stage of its development – and a new, Greteman Group-designed identity.
It’s lively and fun. Classic floral hues get reinterpreted in a contemporary way. A central butterfly shape represents the garden’s ever-evolving, cyclical nature and pays homage to the must-experience Butterfly House. (You simply must catch a live butterfly release sometime.)
It was a beautiful, cooler-than-usual August day. And I have to say, the gardens have never looked lovelier. I plan on going back again soon. Breathing in the scents. Experiencing the calm. And hoping I inspire my green thumb to create a little magic in my own backyard.
What’s your favorite part of Botanica? I’m a Woodland Walk girl myself.
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Great design identity! It really brings out the beauty of the gardens and has a modern touch to it. Did Greteman Group also have a hand in the Web site, or was it just the branding work?
Thanks so much, Jessica! We’re very pleased with how it turned out, too. Greteman Group did not design the website, but we think Botanica utilized the new look and feel of the logo nicely on the site.
Yes it does works quite nicely in the Web layout. Great job! Are there any other branding efforts/materials your team will complete for Botanica?
Yes, we’ll be completing new stationery and signage. Plus, we’re in the process of completing the new Botanica brochure, which will be distributed to various tourism racks throughout the state. Should make for a nice rebranding rollout!