http://www.gretemangroup.com/blog/index.php/2008/11/what-this-election-taught-us-about-branding/ Altitude Attitude Thu, 15 Jul 2010 13:27:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.gretemangroup.com/blog/index.php/2008/11/what-this-election-taught-us-about-branding/comment-page-1/#comment-1213 This internet thing may catch on « Douglas and Main Thu, 13 Nov 2008 12:51:16 +0000 http://gretemangroup.com/blog/?p=419#comment-1213 [...] November 13, 2008 · No Comments The Obama campaign put social media to good use and there are lessons to be learned. [...] [...] November 13, 2008 · No Comments The Obama campaign put social media to good use and there are lessons to be learned. [...]

]]> http://www.gretemangroup.com/blog/index.php/2008/11/what-this-election-taught-us-about-branding/comment-page-1/#comment-1162 David Kamerer Tue, 11 Nov 2008 14:56:07 +0000 http://gretemangroup.com/blog/?p=419#comment-1162 Here's another good post on Obama's marketing, from David Meerman Scott, author of "The New Rules of Marketing & PR." http://www.webinknow.com/2008/11/ten-marketing-lessons-from-the-barack-obama-presidential-campaign.html Here’s another good post on Obama’s marketing, from David Meerman Scott, author of “The New Rules of Marketing & PR.” http://www.webinknow.com/2008/11/ten-marketing-lessons-from-the-barack-obama-presidential-campaign.html

]]> http://www.gretemangroup.com/blog/index.php/2008/11/what-this-election-taught-us-about-branding/comment-page-1/#comment-1148 Aimee B Mon, 10 Nov 2008 23:01:15 +0000 http://gretemangroup.com/blog/?p=419#comment-1148 I loved the text messages that encouraged supporters to watch the debates, register to vote, scout our polling places, and vote. When it was all over, his campaign sent a thank you text. Even if it was after midnight when I got it, it was a nice gesture. His use of alternative forms of media really made his supporters (most of whom were younger and tech savvy) feel like they were part some something bigger than an election, like they were privy to and participating in a social movement. I loved the text messages that encouraged supporters to watch the debates, register to vote, scout our polling places, and vote. When it was all over, his campaign sent a thank you text. Even if it was after midnight when I got it, it was a nice gesture. His use of alternative forms of media really made his supporters (most of whom were younger and tech savvy) feel like they were part some something bigger than an election, like they were privy to and participating in a social movement.

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