As in Virtual Business Aviation Convention and Exposition. While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show. Take … (more…)

Media relations is a lot like flying an aircraft. Much of the time it’s routine. You go down your checklist. Gather your facts. Craft your message. Secure necessary approvals. Release, monitor and respond as needed. Other times, like a pilot … (more…)

I’ve never been more proud to be the agency of record for FlightSafety International than I was earlier this week. I was privileged to take part in the grand opening of the company’s brand new Cessna Maintenance Learning Center. Looking … (more…)

In aviation, when things get tough, leaders don’t retreat. They advance. Consider Bombardier’s extensive and seemingly ever-growing Learjet, Challenger and Global product lines. Their innovation and investment reinforce that the business of aviation is a long game requiring courage, patience … (more…)

What do New York Jets quarterback and former Heisman Trophy winner Tim Tebow have in common with the Wichita State University men’s basketball team? Besides entertaining sports fans with their winning abilities, both understand that private aviation brings people together. … (more…)

I set out to practice what Greteman Group preaches at this year’s Heli-Expo. From the opening ribbon-cutting, to the closing ceremonies, the right cocktail of social media let me document, dialogue, and diary the Heli-Expo 2013 experience. The first tool … (more…)

Our agency’s been making a case for business aviation for almost a quarter century. And we can tell you, absolutely, unequivocally; no marketing platform bests face to face. As a result, both the number of aviation tradeshows and participation in … (more…)

Aircraft manufacturers, suppliers and others in the industry rely on websites for information as much or more than anyone. But we all need to ask ourselves, are we racking up enough quality flight time with Google? The more you make … (more…)

If you’re thinking about whether to tweet or not to tweet at Heli-Expo next week, ponder no more. Just do it. And while you’re at it, be sure to post images and insights on your LinkedIn and Facebook pages. It’s … (more…)

Okay, 4:30 in the morning isn’t my favorite time. Except when I’m on the ramp waiting for that magic moment. There really are only two times a day when the light is sublime: sunrise and sunset. Everything else is subpar, getting progressively worse as the morning sun rises higher in the sky. (more…)